Mostly, the reason why we make use of SEO tools is mainly because we want to make more money from our web sites. Increasing adsense earning however, may be a little bit trickier than maintaining a good web site. You have to make sure that when running a site, you have to always concentrate to only one format of adsense ad. It should get the clicks running, hence, making you more money. Also, if you can create your own palette for your ads and blend it well with your color pattern, it would certainly be better for you because people would think it is a part of the site. Also make sure to get your adsense to parts of the web page where people can easily see it. This may sound a little basic but this basic sounding thing can certainly create better opportunities for you and would get you the clicks that you always wanted.